Major League Baseball (MLB) is one of the biggest sporting leagues in the United States and its most valuable team, the New York Yankees, are also the most-followed MLB team on Facebook with more than 8.52 million followers as of August 2022.
Despite the sport’s prominence, the MLB is lagging behind other U.S. sports leagues such as the NBA (National Basketball Association) or the NFL (National Football League) on social media. This is largely due to a late adoption of the medium and the possibly strictest social media policy of any major sports league, prohibiting not only fans but also teams and TV stations from promoting and discussing content on social media. In February 2019, the MLB had agreed to loosen some of its rules regarding the use of licensed content and will allow players to post more material regarding matches on social media. This reversal on policy is largely due to the need to engage with younger sports audiences, who frequently discuss sports on social media.
Facebook fans of Major League Baseball teams as of August 2022
(in millions)
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Trackalytics. (August 10, 2022). Facebook fans of Major League Baseball teams as of August 2022 (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/
Trackalytics. "Facebook fans of Major League Baseball teams as of August 2022 (in millions)." Chart. August 10, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/
Trackalytics. (2022). Facebook fans of Major League Baseball teams as of August 2022 (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/
Trackalytics. "Facebook Fans of Major League Baseball Teams as of August 2022 (in Millions)." Statista, Statista Inc., 10 Aug 2022, https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/
Trackalytics, Facebook fans of Major League Baseball teams as of August 2022 (in millions) Statista, https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/ (last visited December 23, 2024)
Facebook fans of Major League Baseball teams as of August 2022 (in millions) [Graph], Trackalytics, August 10, 2022. [Online]. Available: https://www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams/